New floral line blooms at Kroger

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New floral line blooms at Kroger

By Gina Acosta - 11/22/2017

The next phase of Kroger's Restock plan will leverage sustainability trends to reach new floral customers.

The retailer is launching a new, premium and sustainable floral line called Bloom Haus. All Bloom Hause flowers will carry the Rainforest Alliance Certified seal ensuring the product is grown on farms that meet social and environmental standards designed to protect forests, soil, water, wildlife, and the communities and people who live and work in those forests and farms. The green frog seal assures customers the flowers they are purchasing have been grown and harvested using environmentally- and socially-responsible practices.

"Customers can always count on our professional florists to help them find the perfect item from our broad assortment of unique floral offerings," said Teri Rose, Kroger's director of floral merchandising. "Whether for gifting, special occasions or just because, BLOOM HAUS™ will provide our customers with an elegant, fresh and fabulous new floral line to choose from. Cultivated with care, your personal selection from our bountiful assortment is a wonderful way to elevate your day, brighten any moment or make someone's day blossom."

Kroger is also launching Bloom Haus in its e-commerce assortment. The flowers can be ordered by customers and picked up curbside at nearly 1,000 ClickList stores, joining an extensive selection of flower choices, fresh food and everyday products.

As Kroger's home delivery service expands, Bloom Haus flowers will also be available for purchase.

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