New Rite Aid promotion a win-win

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New Rite Aid promotion a win-win

By Gina Acosta - 03/27/2018
The drug chain has launched its 24th annual Miracle Balloon campaign to raise money for Children’s Miracle Network Hospitals.

Rite Aid is enticing shoppers with a promotion designed to increase donations to the Children's Miracle Network and increase sales at the retailer.

The drug chain has launched its 24th annual Miracle Balloon campaign to raise money for Children’s Miracle Network Hospitals. Customers can purchase a $1 paper Miracle Balloon at any Rite Aid to support their local children’s hospital through May 12. In return, customers will receive $8 in coupon offers for select products sold at Rite Aid.

“Rite Aid has been supporting Children’s Miracle Network Hospitals for nearly a quarter of a century, and with the help of our customers and supplier partners, we have raised more than $87 million for the organization,” said Kermit Crawford, Rite Aid president and chief operating officer and president of The Rite Aid Foundation. “There’s no better way to truly live our core value of being a caring neighbor than by helping to make miracles happen for sick and injured children living in the communities we serve.”

Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. The funds raised through Rite Aid’s Miracle Balloon campaign stay in the community it was raised in, benefitting the local CMN Hospital and helps to provide pediatric equipment, treatments, research, therapy programs and charitable care benefitting sick and injured kids.

To help raise even more money for Children’s Miracle Network Hospitals, many Rite Aid locations will sell special stuffed teddy bears created by Bears for Humanity, a Certified Organic toy and gift company based in San Francisco that specializes in stuffed toys. The bears are made of organic materials 100% certified by the Global Organic Textile Standard (GOTS) and are sewn and hand stuffed in the U.S. The stuffed bears are available in cream, pink and brown and retail for $14.99. For each bear sold through April 28, Bears for Humanity will donate one dollar to Children’s Miracle Network Hospitals.

Last month Albertsons Cos. announced the acquisition of more than 2,500 Rite Aid stores.

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