Nielsen has a new U.S. president and growth vision

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Nielsen has a new U.S. president and growth vision

By Mike Troy - 05/31/2018
John Tavolieri will serve a dual role as U.S. President for Nielsen's Buy division and Chief Technology and Operations Officer.

Nielsen appointed John Tavolieri as U.S. President for its Buy division, filling a position previously held by Chris Morley who will now lead Nielsen’s Sports, Esports and Games unit.

Tavolieri, a Nielsen veteran, will retain his current responsibilities as the firm’s chief technology and operations officer in a move designed to bring an accelerated drive for technology enablement to Nielsen's U.S. fast moving consumer goods and retail practice.

By giving Tavolieri broader responsibilities, Nielsen believes he will be able to bridge and blend operational priorities of digitization, automation and consolidation. The result is expected to be a transformation across technology, operations, people and service that will allow Nielsen to increase its innovation output to bolster data quality, coverage and speed of delivery. In this new dual role, Nielsen’s plans call for Tavolieri to lead efforts to digitize data collection processes, drive platform convergence, further Nielsen’s momentum in measuring what it calls “the Total Consumer” and propel the development of the firm’s Connected System partner ecosystem.

“We are accelerating our investments in innovations like the Connected System, and integrating a suite of tools to handle everything from e-collection to field management to dashboarding on a global scale -  bolstering our ability to execute and deliver on the commitments we’ve made to the industry, faster than ever before,” Tavolieri said. “Fueled by artificial intelligence, machine learning and image recognition, this transformation will evolve Nielsen, globally to a software and data-as-a-service model, allowing our clients to operate fast, lean and accurately within the U.S. and around the world.”

Tavolieri began his career with Nielsen Canada in 1992 in commercial client leadership roles before advancing to Vice President, Retailer Services for Nielsen Canada where he led all retailer relationships. He left Nielsen for a period from 2003 to 2007 for a senior leadership role with Loblaw Companies Limited, Canada's largest food retailer, before returning in 2007 as Chief Marketing Officer Europe and Group Managing Director Benelux. Prior to becoming head of technology and operations, he served as Executive Vice President of Global Operations and Commercial Leader in Western Europe.

His added responsibility for Nielsen’s buy business in the U.S. comes amid what Nielsen CEO Mitch Barns has characterized as challenging market conditions.

“In our Buy business, developed markets continued to see pressure in the fast moving consumer goods industry in the U.S., but we are confident that our investments in the Connected System, Total Consumer Measurement, and retailer partnerships will drive improved results despite this environment,” is what Barns had to say after Nielsen recently reported first quarter results.

He struck a similar tone in February when Nielsen reported its fourth quarter and full year results.

In developed markets, the U.S. remains under pressure as clients persist in seeking efficiencies in their own businesses in a difficult growth environment,” Barns said. “We continue to drive the rollout of the Connected System and increase coverage and granularity within our Total Consumer initiative, both of which will enable us to drive growth for Nielsen and our clients despite the environment.”