Nordstrom Expands E-Commerce Services

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Nordstrom Expands E-Commerce Services

By Thad Rueter - 10/16/2020
Adds order pickup and store fulfillment programs
All Nordstrom Rack stores will be able to fulfill online orders for customers.

Nordstrom is offering the latest sign of the rise of e-commerce services in 2020 by introducing order pickup at U.S. Nordstrom Rack stores for Nordstrom.com, NordstromRack.com and HauteLook.com orders. The fashion retailer is also enabling all Nordstrom Rack stores to fulfill online orders for customers.

Later this year, customers will be able to pick up their U.S. NordstromRack.com and HauteLook.com orders at their nearest Nordstrom or Nordstrom Local location. Offering these types of services and fulfillment solutions allows Nordstrom to better serve customers and is a unique point of differentiation, the retailer said.

"Our market strategy is how we provide customers with greater merchandise selection and faster delivery while increasing convenience through our services," said Erik Nordstrom, CEO of Seattle-based Nordstrom. "Our Nordstrom Rack business plays a critical role within how we stay closer to our customers. The addition of these services and fulfillment options within our Nordstrom Rack stores enables us to further engage and serve customers on their terms." 

Starting this month, customers will have the option to select U.S. Nordstrom Rack stores as an order pickup location for their Nordstrom.com, NordstromRack.com and HauteLook.com orders, providing them a convenient and secure location to pick up their purchases. Nordstrom Rack store locations will also fulfill online customer orders from NordstromRack.com, which will give customers shopping online access to thousands of additional choices and faster delivery in markets with stores.

"We are excited to expand these services and fulfillment options to our Nordstrom Rack stores," said Geevy Thomas, president of Nordstrom Rack. "Our hope is that through the addition of these offerings, we will provide customers even greater access to our breadth of inventory and a more convenient and seamless shopping experience, however they choose to shop with us."