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Optimizing essential retail: How brands and retailers that became the most important during the pandemic can continue to shine now
Download a PDF version of this month's report at the bottom of the article.
Let's set the scene...
Exactly three years ago this month, consumer behavior as the retail industry knew it faded away. What was left was a consumer base that was frightened, cautious, in need of comfort and distractions, and indifferent to many retail categories. Keeping family and friends safe became top priority, and shopping trips were defined by how quickly consumers could execute purchases with the fewest number of in-person interactions.
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