Personalized nutrition now available globally

Mike Troy
Editorial Director
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The Persona personalized vitamin subscription program now offers international shipping services to more than 60 countries to fulfill a global consumer demand for personalized wellness products and services.

"There is a growing awareness around the world of personalized nutrition,” said Persona found and CEO Jason Brown. “People who are interested in improving their health and quality of life through vitamins and supplements are recognizing that the best way to achieve that is through a plan that it customized for them. Making personalized nutrition accessible to help people live healthier and happier lives has always been Persona's main goal. With Nestlé Health Science, we now have a platform to make this a reality on a global scale."

All overseas customers will be provided the same online nutrition assessment currently offered in the U.S., which considers a person's gender, age, dietary preferences, stress levels, sleep patterns, fitness habits, allergies and other lifestyle factors. In addition, Persona considers the importance of drug-nutrient interactions as it recently announced the expansion of its drug-nutrient database which cross examines more than 2,000 prescription medications to help consumers avoid nutrient depletions and interactions.

"When we acquired Persona, our goal was to make the program available on a global scale. With international shipping, more than 1 billion consumers now have access to personalized nutrition," said Greg Behar, CEO of Nestlé Health Science.

Persona will increase the number of nutritionists available to customers for consultation via the chat feature, email and phone in order to accommodate customers by country. Persona will rely on a group of carriers to offer shipping to international customers and said the monthly subscriptions will remain the same cost as all U.S. orders.