Petco Launches Subscription Health Service for Pets

Petco Launches Subscription Health Service for Pets
Vital Care membership costs $19 per month and requires an annual commitment.

The latest marriage of retail and health care involves Petco, which has launched a subscription wellness service for pets.

The new service is called the Vital Care Wellness Program. According to the San Diego-based retailer, it’s a paid annual plan providing pet parents with a convenient, affordable way to meet their pets' routine wellness needs.

“Petco's Vital Care Wellness Plan is the latest offering in our mission to improve the lives of pets and pet parents," said Ron Coughlin, Petco CEO. "With Vital Care, we are offering critical, everyday services, from nail trims and teeth brushing to vet care, in a way that has never been done before – all in one accessible destination."

With plan benefits available on and the Petco app, Vital Care membership costs $19 per month and requires an annual commitment. Included in the plan are routine services intended to help pet parents take a proactive approach to their pet's health, the retailer said. The plan covers the following pet services and benefits:

  • Unlimited veterinary exams at 22 locations (additional locations to come)
  • Unlimited nail trims for dogs at Petco grooming salons
  • Unlimited teeth brushing for dogs at Petco grooming salons
  • $35 in PALS Rewards per vet exam (up to two per year)
  • $10 in PALS Rewards each month
  • Welcome gift of a free bag of pet food or $25 off a vaccine through Petco

“With an uptick in pet fostering and adoptions in 2020 and families spending more time than ever at home with their pets, providing streamlined pet care services at an affordable price point is something we believe pet parents are looking for, and Petco is perfectly positioned to deliver,” said Tariq Hassan, Petco’s chief marketing officer.

The news comes as retailers of all types expand consumer health care offerings, including via subscriptions — as well as put more effort into serving consumers with pets. Last month, for instance, Brentwood, Tennessee-based Tractor Supply Co. looked to leverage soaring pet supply sales by relaunching a series of pet events designed to bring pet owners back to the chain's stores.

As for Petco, it recently opened its 100th in-store veterinary hospital, this one located in Encinitas, California. According to the retailer, the hospital opening serves as a significant milestone on Petco's rapid veterinary expansion journey, given the increased need for accessible and affordable veterinary care.

Also Worth Reading