Petco just made a huge deal that will expand the distribution of select products to one of Canada's largest retailers.
Petco is expanding into the Canadian market through an exclusive partnership with Canada-based retailer Canadian Tire. According to Petco, the collaboration will enable Canadian Tire to make Petco's assortment of food, treats, supplies and accessories available to pet parents in Canada, both online and in stores.
"As a leader in providing pet parents with everything they need to live healthy, happy lives with their pets, we're thrilled to partner with another retail leader to bring the history and quality of the Petco brand to pet parents in Canada," said Rebecca Frechette, EVP and chief merchandising officer at Petco. "We believe our deep expertise in pet specialty, combined with Canadian Tire's retail reach in a thriving pet market is a powerful combination that will drive future growth for both brands. We're thrilled about the upcoming launch and looking forward to growing and building on our partnership well into the future."
Beginning in August, Canadian Tire shoppers will have access to Petco's own WholeHearted brand – Petco’s exclusive pet food line. Additional Petco products will be added to Canadian Tire's pet department in September.
"We know how important pets are to Canadian families so we're thrilled to bring Petco's offerings to Canadian Tire, where 65 percent of our customers are pet parents," said Greg Hicks, President, Canadian Tire Retail. "Petco's legacy as a global leader in pet products heightens the credibility of our suite of pet offerings, allowing us to strengthen an important category and expand our marketplace."