Post Plans to Invest in Marketing to Increase Share

Post Holdings plans to increase digital marketing and promotional spending for its cereal brands to boost its showing in the competitive ready-to-eat cereal category, Advertising Age reported. The company's largest brand, Honey Bunches of Oats, is the second-largest brand in the category behind General Mills' Honey Nut Cheerios, but sales volume fell 8.9 percent in the year ending Jan. 22, according to SymphonyIRI.

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