Proactive retailers act on societal changes impacting consumer behavior
What this means: Retailing trends today are all encompassing, and the industry must look at business and consumers with a 360-degree lens. Details can easily slip through the cracks in the retail model as organizations juggle channels, supply chains, marketing and store operations with higher complexity than ever before. This complexity creates necessity for solutions that help retailers and brands operate more efficiently while staying competitive and relevant to consumers.
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