Publix gets ‘wiser’

Publix is bringing its reignited Greenwise concept store to Boca Raton, Fla.

Although Publix has not announced an official opening date, the first GreenWise Market will open in October in Tallahassee, Fla. Additional locations are expected to open next year in Mount Pleasant, South Carolina, and Lakeland, Florida. The company continues to look for additional GreenWise Market locations throughout its operating area.

“We learned a lot from the Publix GreenWise Market currently in Boca Raton and are excited to launch this new shopping destination,” said Publix Senior Vice President of Retail Operations Kevin Murphy. “The new GreenWise Market concept features a simplified environment designed to show off our unique and house-made offerings. We believe our customers will appreciate our curated selection.”

Publix’s recent second-quarter report revealed that the company achieved net sales of $8.8 billion, a 4 percent increase from last year’s $8.4 billion. Same-store sales increased 1.7 percent. However, the company estimates sales were negatively impacted by 1.2 percent due to the effect of the Easter holiday being in the first quarter of 2018. In 2017, the effect of the Easter holiday was in the second quarter.