Publix looks to corner meal kit market
Publix already has many types of meal kits, but now the grocer is launching another kit designed to be even easier to prepare.
The retailer recently introduced ready-to-cook Dinner Kits, which are found in the refrigerated case of the grocer's meat department. The meals are designed to feed two people and come in four flavors:
- Pan-Seared Flat Iron Steak with Mushroom Gnocchi and Asparagus
- Pork Tenderloin with Apple Compote and Wild Rice
- Southwestern Style Chicken with Orzo, Roasted Corn, Peppers, and Black Beans
- Harissa Chicken with Asparagus, Diced Apricots, Slivered Almonds, and Basmati Rice
A description of the kits is found on Publix.com:
"Think of these dinner kits as takeout meets home-cooked. Because sometimes you want a dinner that’s homemade, but just don't have the time to chop, measure, and cook an entire meal from scratch. Now all you have to do is pick up a dinner kit in store and cook it at home. It’s that simple. We do the prep work for you, so you can have a chef-inspired meal for two ready in much less time. So the next time you’re wondering what’s for dinner, just stop by the Meat department to pick up a kit."
The grocer is also offering the new kits featuring GreenWise chicken, pork, and beef, which are raised on an all-vegetarian diet and are free from antibiotics and added hormones (federal regulations prohibit the use of hormones in poultry and pork). These selections also contain GreenWise organic produce and organic dairy.
The new dinner kits join Publix's already extensive selection of meal kits. Last year the company launched slow-cooker meal kits also in the meat department. The retailer also offers Aprons meal kits, which range in price from $9.999 to $37.99 and feed two to six people, depending on the variety.
Publix joins many other food retailers including Walmart, H-E-B, Kroger and other launching meal kits in stores as they look to compete with online meal kit providers.