Publix to open next-gen GreenWise format in Georgia

Gina Acosta
Executive Editor
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The first GreenWise 2.0 store will open next month in Tallahassee, Fla.

Publix is taking its leaner, greener new GreenWise format to Marietta, Georgia.

The retailer announced the fifth location for its new-format GreenWise Market will be built at the corner of Sandy Plains and Shallowford Roads. The opening date is not yet determined.

“We admire the diverse cultural landscape and deep history of the Atlanta area,” said Publix Senior Vice President of Retail Operations Kevin Murphy. “We look forward to creating a unique experience for our Atlanta-area customers.”

Publix opened its first GreenWise stores in 2008 and paused for a few years before deciding to reboot the concept. The next generation GreenWise shops will be smaller, at around 25, 000 square feet and feature more house-made foods, the retailer has said. Stores will offer prepared meals, grab and go items and unique products. Customers can expect to find everything from products that support their healthful lifestyle to indulgent, unique treats for their inner foodie.

The first GreenWise Market will open next month in Tallahassee, Fla. The other announced locations are Mount Pleasant, S.C.; Lakeland, Fla.; and Boca Raton, Fla. Opening dates for those locations are not determined, but the Mount Pleasant and Lakeland stores are expected to open in 2019. The company says it will continue to look for additional GreenWise Market locations throughout its operating area.

GreenWise Market is a banner owned and operated by Publix Super Markets Inc., a privately-owned Fortune 100 company with 2017 sales of $34.6 billion. Publix operates more than 1,100 grocery stores throughout seven states in the Southeast.