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10/25/2022
RL Pro Exclusive

Q&A with The Athlete’s Foot’s Matthew Lafone

Elizabeth Christenson
Editor, Retail Leader Pro
Elizabeth Christenson profile picture

The Athlete’s Foot retails athletic street style, rooted in its local community and often with an inspiring storytelling experience. Retail Leader Pro tapped Matthew Lafone, The Athlete Foot’s North, South and Central America President & GM, to chat about the company’s growing international business, the importance of local community engagement and the retailer’s mission to support Black-owned businesses.

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Matthew Lafone
Matthew Lafone, The Athlete Foot’s North, South and Central America President & GM

Retail Leader Pro (RL Pro): Can you share a little about how athletic footwear retailing is changing? 

Matthew Lafone: The athletic footwear retailing space is an incredibly dynamic environment right now. Not only given challenges in the supply chain, which are now further driven by inflation, fuel prices and social unrest, but I don't think we could have a more challenging environment. The other challenge is that consumers want more meaningful connection with brands and social responsibility is critical to success in this industry.

RL Pro: As a global retailer, what do expansion plans look like for The Athlete’s Foot, particularly in the U.S.? 

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