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09/28/2021

Reuse Platform Loop Enters Brick and Mortar

Loop, a global reuse platform, is transitioning from e-commerce to moving in-store with some of the world’s largest retailers.
Recyclable materials

The reuse platform enables consumers to return packaging from products they buy that are cleaned and reused. Cutting down on waste and improving sustainability, Loop launched in 2019 as a digital platform. Loop will soon be in-store across five countries and on four continents, thanks to partnerships with Carrefour (France), Tesco (U.K.), AEON (Japan), Kroger (U.S.) and Woolworths (Australia).

After completing a successful pilot with Carrefour in late 2020, Loop launched in-store with ARON in Japan in May 2021, followed by a partnership with Tesco in Sept. 2021. By the end of 2021, Loop will also be in-store at Kroger supermarkets. 

Plus, Loop recently launched a reusable packaging partnership with McDonald’s in the U.K. and is slated to launch with Burger King and Tim Hortons in select restaurants in the U.S. and Canada.

"Loop's goal has always been to grow, scale and be accessible to consumers around the world," Tom Szaky, founder and CEO of recycling company TerraCycle and Loop, said in a statement. "With the world's largest retailers bringing Loop to physical brick-and-mortar locations, we are giving consumers what they've been asking for since Loop was introduced in 2019––the ability to purchase the products they use every day in durable, reusable containers, with the convenience of shopping at their local market."

By moving in-store, customers can purchase their products in refillable, reusable containers in Loop-specific aisles at the retail partner locations. Once the product is finished, customers can drop the empty packaging back at the store, where Loop will pick up the empties to be cleaned, refilled and made available for purchase again at the store.

Loop also collaborated with Terracycle with a multi-stakeholder consortium of leading consumer product companies, cities and civil society organizations to create three practitioners guides. The guides were developed under the leadership of the World Economic Forum’s Consumers Beyond Waste initiative, which brings together private, public and civil society sectors to focus on efforts of reuse and durability-based solutions for waste management. The three guides will be available for download on the World Economic Forum website.