RL PRO BIG PICTURE TAKEAWAYS:
- Expanded product offerings outside of known product categories will extend interest in brands to more consumers.
- Brick-and-mortar stores will continue to be a part of DTC brands’ expansion strategies as a way to connect to consumers in communities where brands want to grow.
Coastal California active lifestyle retailer Vouri was launched as a men’s brand in 2015 by Joe Kudla. Today, the retailer’s growth is being fueled by a $400 million investment from SoftBank Vision Fund 2 that put Vuori’s value at $4 billion. Retail Leader Pro talked with Catherine Pike, Vuori’s vice president of retail, about opening more than 100 stores nationwide during the next five years.
Retail Leader Pro (RL Pro): With expanding your brick-and-mortar locations last year in New York’s SoHo neighborhood and London, how does Vuori view the role of the physical store?