Running to the store for ice cream is so 2016
While many retailers and restaurants have moved to delivering groceries and hot foods, delivering ice cream has remained largely elusive.
Enter Baskin Robbins, which has been testing ice cream delivery in Los Angeles and Chicago, and now says it’s expanding the service, in partnership with DoorDash, to more than 600 stores around the country.
DoorDash is using insulated carriers to ensure the treats arrive intact.
More than 600 Baskin-Robbins locations in 22 cities will be supported by DoorDash delivery, including Atlanta, Chicago, Dallas, Houston, Las Vegas, Los Angeles, Nashville, New York, Phoenix, Sacramento, San Diego, San Francisco, Seattle and Washington, DC. Residents in the participating cities can use the DoorDash app or website to order their favorite Baskin-Robbins products with just a tap or click, without leaving home or work.
To celebrate the launch, DoorDash and Baskin-Robbins will deliver Polar Pizza Ice Cream Treats to children's hospitals in select cities across the country on July 14 - the same day that Baskin-Robbins will host its first-ever nationwide Polar Pizza in-store sampling. On this day, guests are invited to Baskin-Robbins shops for a free sample of Baskin-Robbins' new Mint Chocolate Chip Polar Pizza.
"We're so excited to partner with DoorDash to offer our guests the very best ice cream delivery experience and give them another way to enjoy Baskin-Robbins ice cream treats from the convenience of their own home," said Carol Austin, Vice President of Marketing for Baskin-Robbins. "And to celebrate our ice cream delivery launch and National Ice Cream Month, we're honored to work with DoorDash to deliver joy to several children's hospitals across the country by providing free Polar Pizzas to patients, their families and/or dedicated hospital staff."