Shoppers Drug Mart debuts 'wellness' format

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Shoppers Drug Mart debuts 'wellness' format

By Gina Acosta - 02/07/2018

Shoppers Drug Mart has created a new format that puts health and wellness at the forefront of the store experience.

The new store will be bannered as Wellwise. The pilot store opened in Toronto in September and the second is scheduled to open in April.

Wellwise will also have a new e-commerce site that is easy to shop and has a broad product selection and offers direct-to-home deliveries. Offerings include everything from low-impact fitness to compression socks and physiotherapy products to supports and braces, mobility products and tools and gadgets.

In addition to single product purchases, the site also offers a subscription service to automatically ship frequently used items at regular intervals. Customers shopping on wellwise.ca get the added benefit of earning PC Optimum points on their purchases.

"In creating Wellwise, we put the focus on wellness, not illness," says Theresa Firestone, SVP, Healthcare Businesses, Shoppers Drug Mart.  "Wellwise offers an enjoyable shopping experience that gives Canadians the tools and advice they need to age powerfully, not just comfortably."

The e-commerce site caters to a number of different audiences from weekend warriors to boomers to caregivers. One in five Canadians are caregivers to an aging loved one – that's six million people. With wellwise.ca, caregivers who don't live in the same city or town as their loved one can now order online and have products delivered directly to their loved one's door. The site is fully responsive; whether on a phone, tablet or desktop the user screens will adjust and become optimized for the best experience. 

"At Wellwise, people can find everything from travel accessories to mobility products to help them stay in their homes longer," says Scott Wilks, Vice President Shoppers Home Health Care and Wellwise.  "No matter what stage of life people are in, Wellwise will be an important resource for Canadians looking to take control of how they age."

Shoppers Drug Mart operates more than 1,300 stores in Canada.