Shoppers Turn to Mobile Devices for Price Comparisons

One-third of the estimated 60 million mobile users plan to make purchases from their devices this Thanksgiving weekend, according to a survey of about 900 mobile users conducted by InMobi, a mobile advertising network. About 45 percent of respondents said they would use their devices to shop for the best price, up from 22 percent in 2010, the company reported.

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