ShopRite rolls out dietitian-approved meal kits
ShopRite is upping the meal kit game by launching gourmet-style kits that are also better-for-you.
The packaged kits, available at select ShopRite stores in the supermarket’s six-state trading area, include a variety of entrees such as: Thai Coconut Chicken, Chicken Marsala, Korean Beef Stir Fry, Moroccan Chicken and Pork Scaloppini.
Each recipe was created by a professional chef and contains an entrée that serves between two and four people. The pre-portioned kit includes fresh vegetables, a protein such as chicken, beef or pork, olive oil, and a signature specialty sauce. The meal kits meet USDA recommended dietary guidelines and have been approved by ShopRite’s team of corporate and in-store dietitians.
“We know our shoppers want to enjoy healthy, delicious dinners, but finding the time to cook a meal from scratch isn’t always an option,” says Geoffrey Wexler, VP of Food Services at ShopRite, who adds that recent industry statistics show that approximately 53% of dinners are planned within an hour of eating. “With the introduction of these meal kits, we’re able to offer our customers a simple way to create a five-star meal that is less expensive than a subscription service, doesn’t require advance planning or prep work, and can go from store-to-table in just one pan in about 15 minutes or less.”
The pre-portioned kits are the latest entry into ShopRite’s ever-increasing portfolio of complete meal solutions. Currently, select ShopRite supermarkets offer a large selection of restaurant-style, ready-made meals under their signature brand, ShopRite Kitchen. Select ShopRites also offer customers a signature ‘Meals Made Well’ food cart, which features all of the ingredients needed to create a “meal of the week” that is located in a stand-alone refrigerated case, using recipes inspired by ShopRite Dietitians and corporate chefs.
The Chef’s Menu Meal Kit retails for approximately $13.99. Watch videos of the new meal kits here.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, N.J., and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than 6 million customers each week.