Southeastern Grocers to expand Latino-focused banner
On the heels of announcing bankruptcy plans, Southeastern Grocers is expanding its Latino-focused banner to new markets.
The company plans to re-banner two Tampa locations and one location in Orlando to Fresco Y Mas stores.
The stores are scheduled to make their debut next month. All of the new stores are replacing existing Winn-Dixie locations at the same sites.
“Our customer and associate responses to Fresco y Más have been extremely positive, and we’ve been successful in tailoring each Fresco y Más store to the need of the individual communities,” said Anthony Hucker, president and CEO of Jacksonville, Fla.-based Southeastern Grocers, which is also the parent company of Bi-Lo, Harveys and Winn-Dixie, operating stores in Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. “We are confident that now is the time to introduce Fresco y Más into Central and West Florida neighborhoods and offer those customers an authentic Hispanic grocery store experience. We are excited to give our loyal customers a store they can count on while providing exceptional service and quality products.”
The first Fresco y Más store opened in June 2016 in Hialeah, Fla. The new locations will grow the banner to a total of 25 locations.