Store brands have long been a key element of many retailers go-to-market strategy, but those in the convenience channel were slower to embrace the trend that drove growth for so many others. That’s no longer the case at 7-Eleven where the leading c-store operator is making up lost ground this year with ambitious plans to achieve store brand sales of $1 billion. Store brands will be a force inside the company's overall sales strategy, according to Jack Stout, SVP of merchandising and demand chain at 7-Eleven.
“This year, 7-Eleven expects to exceed $1 billion in private brand sales,” Stout told Store Brands.
The company’s store brand program began in 2008 with just 87 items, but today numbers more than 1,500 items across two key brands. For more on how 7-Eleven plans to achieve its $1 billion sales target check out the detailed article on Store Brands.