Sun Basket cooks up more customization

Leading meal kit provider Sun Basket is launching premium protein options for consumers who want grass-fed ribeyes or wild-caught shrimp.

The company will allow shoppers to choose grass-fed filet mignon, wild-caught halibut and other options in lieu of the existing beef and salmon options on select recipes in its weekly menus.

"Today's consumers are all about choices, and that's exactly what our continued menu expansions aim to provide," said Adam Zbar, CEO and Co-Founder of Sun Basket. "As a leading meal kit delivery service, we remain committed to building a healthy personal choice platform for our customers by listening to their requests, and premium protein offerings has been one of our most requested options. We truly value what our consumers want and after dedicated research and conversations with our chef as well as our suppliers, we decided to introduce this as a weekly option to our customers."

Sun Basket's meals are looking to be adaptive enough to fit any lifestyle and diet. Beyond the additional menu options, consumers will also notice a different look outside and inside their weekly boxes, as the brand recently partnered with Sealed Air to reduce carton dimensions of its boxes by almost 25 percent.

Sun Basket Basket's advanced insulation packaging uses both post-consumer and post-industrial newsprint, which is 100 percent curbside recyclable. The brand's smaller packaging also enables trucks to carry over 30 percent more boxes per shipment than before, further reducing the brand's carbon footprint.

"Sustainability has always been one of our core values, which is why we are continually looking at ways to ensure our company takes the most responsible approach to things like distribution and packaging," said Michael Golub, Head of Strategic Initiatives at Sun Basket. "We take pride in proactively working with suppliers as new solutions are being developed, and after learning about Sealed Air's 100 percent recyclable paper insulation, we made the decision to transition our packaging, making us the first in the meal kit business to use this kind of insulation. We couldn't be more excited to incorporate Sealed Air's products as it is innovations like these that allow us to continue reducing our overall carbon footprint."

To help guide consumers in understanding all the ways to customize and enjoy the freedom of flexibility with their Sun Basket menus, Sun Basket recently launched "More Ways to Sun Basket" a dedicated page on its website which includes the following options:

• Enjoy endless variety with any of our 12 weekly recipes, no matter the meal plan selected
• Enhance recipes with organic, grass-fed filet mignon, wild-caught halibut, jumbo shrimp, and more
• Flex order size to meet your schedule with two, three or four recipes
• Double or triple any recipe order to throw an instant dinner party
• Forward your basket to another destination, whether traveling or bestowing your basket on a friend
• Choose to donate your basket to Feeding America, and Sun Basket will work with the organization to distribute your donated box to those who need healthy food most

Sun Basket was founded in San Francisco in 2014 by Adam Zbar and Chef Justine Kelly.