Running from Nov. 8 through Dec. 24, the scavenger hunt takes place at Tanger Outlets U.S. locations nationwide in a partnership with Lumistella, which owns the Elf on the Shelf brand.
The hunt incorporates interactive clues for consumers to uncover where Scout Elves are hidden throughout the outlet centres. After discovering the elves' hiding spots, guests can collect prizes at shopper services.
The scavenger hunt comes as retailers and retail operators are looking to lure shoppers back into physical stores for the holidays. It also leverages the emerging industry trend of collaboration. Retailers are increasingly partnering up to improve the in-store retail experience for consumers, including through shop-in-shop partnerships and utilizing popular technology.
The offering is described as an immersive family entertainment experience, leveraging emerging technology in the sector and strong brand recognition. The scavenger hunt also offers photo opportunities for families to make memories at Tanger’s outlet centers.