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07/28/2021

Target Makes Good on Diversity Pledge

After pledging to increase diversity at the leadership level, Target has reported a nearly 25% increase in Black representation among its officers.
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target store

The retailer shared its progress in its 2020 Workforce Diversity Report. Among its diversity goals, Target made a promise to increase Balck representation by 20% across the organization by 2023. Since its last workforce report, diversity has remained steady. According to Target, 50% of its team members and 25% of its leadership team are people of color. Plus, 58% of its team members and 50% of its leadership team are women.

“It’s always been important to us that we build and develop a diverse Target team that reflects our guests and the communities we serve,” said Kiera Fernandez, senior vice president of talent and change and chief diversity and inclusion officer. “Part of that commitment is setting data-driven goals and transparently holding ourselves accountable every day for making progress across the organization.”

The diversity report underscores how retailers are thinking about how they serve the communities they operate in. Many mass retailers have promised to improve diversity across all levels of operations, as well as create new pathways for leadership opportunities. Part of this interest in diversity comes from consumer demand, as more consumers are shopping with their conscience and pressuring brands and retailers to adopt and promote their core values, from diversity and inclusion to sustainability and climate change concerns.

Target is also adding new opportunities for career advancement as well as understanding and addressing gaps to ensure equitable experiences for team members.

“We’re working toward ambitious goals, but we know they’re achievable with support from our leaders and teams who recognize how important this work is in creating a diverse, equitable and inclusive team,” Fernandez said. “By working together, we’ll continue to make Target a place where all team members can thrive.”

Since 2020, Target has launched new initiatives to accelerate progress and increase transparency for its diversity aims with the Racial Equity Action and Change committee and Target Forward, an enterprise sustainability strategy that includes new goals for creating a more equitable and inclusive workforce by 2030.