What it means: Technology aids in efficiencies across essential retail, but brands often overlook the need for all technology advancements to work effectively with each other. Complex systems must effectively integrate in order to change the landscape of a store. All of the steps within a product’s journey from production to consumer checkout, including the supply chain and in-store experience, need to work together seamlessly. This process begins with the technological infrastructure of retailers, which is costly to implement but allows for agility to build as advancements debut.
This year, retailers will need to embrace technology to get ahead of evolving customer demands and operational challenges next year and beyond. New predictions from Aruba, a Hewlett Packard Enterprise company, detail how technology requirements for retailers have become more complex as they continue to battle for consumers. In the final installment of our two-part article series, Retail Leader Pro chatted with Ryan McCarthy, Aruba’s senior solutions marketing manager of global retail, about the greatest opportunities for augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) in the grocery, drug store and convenience channels along with technologies for delivery and operations.
RL Pro: What opportunities exist for drug, grocery and convenience retailers to invest in AR, VR and AI?