In a first, Trader Joe’s has teamed up with a free app dedicated to increasing accessibility to people with cognitive and intellectual disabilities that will benefit its shoppers with autism.
The app, MagnusCards by Magnusmode, guides users through tasks that can seem overwhelming or overstimulating, including visual cues and step-by-step instructions with optional audio enhancement. The partnership involves five Card Decks within the app related to shopping at Trader Joe’s, such as checking out and sensory experiences in the store.
“Grocery stores can be challenging places for individuals with autism, but the basic necessity of buying food and the simple pleasure of selecting what you plan to eat is vital for all people,” said Nadia Hamilton, founder and president of Magnusmode. “Trader Joe’s MagnusCards provide support for a critical skill set that everyone needs, and a fun experience that everyone deserves.”
The partnership marks the first grocer to make available such Card Decks on the app, which is available in the Apple App store and Google Play. Trader Joe’s has more than 500 stores in 40 states.
See the full story at Progressive Grocer.