With generations that primarily live and source information online, creating a lasting brand and consumer relationship is a large obstacle for even the most legacy brands.
Tech has been one of the fastest-growing industries for more than a decade, and to see mass layoffs accumulate so quickly is likely a sign for what is to come in other sectors, including retail.
How can we as an industry, and within each sector, truly deliver on our promise to celebrate consumer moments and give them a place to escape through shopping?
Retailers and brands understand the need for a seamless consumer experience, and now it's essential for the retail industry to think about the holiday season from a online-first mindset.
In 2022, it appears that we will have a holiday shopper who is excited to return to beloved holiday traditions and gatherings, but who is also aware of the economic uncertainty that looms around the corner.