Tru Kids Makes Leadership Moves

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Tru Kids Makes Leadership Moves

By Thad Rueter - 11/11/2020
Tru Kids Makes Leadership Moves Anand Shah
Anand Shah

Tru Kids Brands, owner of the Toys “R” Us brand, has some new leadership.

Anand Shah has taken over as general counsel and Brian Maeda has become chief business development officer.

As corporate counsel at Toys "R" Us from 2012 to 2017, Shah was responsible for global corporate governance, negotiating and implementing strategic partnerships, and supporting financing activities and licensing transactions.

Most recently, he was assistant general counsel-North America for Parsippany, New Jersey-based Ferrero, where he counseled and advised the business on all aspects of its North American operations, including acquisitions, e-commerce, retail operations, manufacturing, supply chain, financings and litigation. From 2007 to 2012, Shah was a corporate attorney with Philadelphia-based Morgan, Lewis & Bockius LLP, focusing on mergers and acquisitions and capital markets transactions.

Meanwhile, Maeda joins Parsippany-based Tru Kids with a more than 25-year proven track record of successfully developing and growing global brands. During his career, he has worked on some of the most influential properties in the entertainment and consumer goods spaces, including "Star Wars," Power Rangers, WWE and Xbox. 

Tru Kids Makes Leadership Moves Brian Maeda
Brian Maeda

Most recently, Maeda held the position of VP, international licensing for Stamford, Connecticut-based WWE, where he led the international toy strategy, product design and development, and line architecture for all WWE toy licensees.  Prior to WWE, Maeda was VP, business development and consumer products at Los Angeles-based Saban Brands, where he managed the global toy license for Power Rangers, and further developed global relationships for other key entertainment brands in their portfolio. 

In his role at Tru Kids, Maeda will be responsible for expanding and managing the global reach of the company's brand portfolio, which includes the Toys "R" Us and Babies "R" Us brands. Additionally, he will serve as the primary business point of contact for all international license partners.

"This is a momentous time for the company as we head into the holiday season with a positive outlook on the toy market, backed by an experienced leadership team and best-in-class global partners,” said Tru Kids CEO Richard Barry. “Having worked with both Anand and Brian for many years, I am confident their industry experience and leadership will have a significant impact on our success and the continued growth of our global business."