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05/11/2022

Uber Eats, Albertsons Expand Delivery Partnership

Grocery chain Albertsons is expanding its delivery partnership with Uber Eats across its retail brands.
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The expansion will cover other brands from Albertsons, the second-largest supermarket chain in North America behind Kroger, including Albertsons, Safeway, Jewel-Osco, ACME, Tom Thumb, Randalls and more. Uber Eats will provide grocery delivery services to more than 2,000 banner stores from Albertsons. The expansion adds 800 retail locations to Uber Eats in Connecticut, Indiana, New Hampshire, Utah, Vermont and Rhode Island.

Albertsons originally tapped Uber Eats to provide delivery services in 2021 with a 1,200-store partnership. The move doubled Uber’s grocery delivery service at the time and was the first major grocery retailer expansion in the U.S. for the company. At the time, Albertsons had already teamed up with DoorDash. The expansion underscores the high demand for delivery services as Americans continue to leverage online ordering. Uber Eats and DoorDash both launched grocery delivery services in 2020 as the COVID-19 pandemic pushed consumers online for their groceries.

"Since launching our U.S. grocery category in 2020, we have seen a huge appetite for easy, fast delivery from trusted retailers, and with this expanded partnership we're excited to serve more people with even more choice and convenience on Uber Eats,” Oskar Hjertonsson, head of grocery at Uber, said in a statement. 

The partnership also adds a new express lane through the Uber Eats app. Uber One members can also receive delivery orders for a $0 delivery fee for convenience orders from Albertsons Cos. express stores with a $15 minimum purchase.  

"Our growing partnership with Uber Eats brings new convenience to shopping our stores," said Amber Kappa, vice president of business development & innovation, digital at Albertsons Companies. "Our goal is to make it easier for people to get their groceries, so they can focus on the goodness of sharing a meal." 

In addition to expanding to more retail locations, Albertsons Cos. member pricing and promotions on Albertsons grocery orders will be available later this year, the retailer announced. Loyalty program members can also link their Albertsons for U and Safeway for U accounts in the Uber Eats app to earn points and rewards on their grocery orders. 

Since launching its grocery business, Uber Eats has added more than 120,000 non-restaurant merchants to the platform in the U.S., representing a 64% year-over-year increase.