Ulta Beauty faces PR nightmare

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Ulta Beauty faces PR nightmare

By Gina Acosta - 01/12/2018

Ulta Beauty is under fire after several former and current employees posted allegations on social media that the retailer resells used makeup.

The employees, who worked at Ulta stores across the country, allege that they were ordered to repackage and reshelve unsanitized, returned merchandise, such as lipsticks, foundations, and eye shadows, for new customers to buy.

This is the first time the successful beauty retailer has been embroiled in a social media scandal. Ulta Beauty is reknown in the retail industry for its rewards programs and for inspiring loyalty among shoppers.

Read more about the allegations here.



 

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