The new store concepts will aim to feel lighter and more inviting to customers, with the brand doing away with black fixtures that will be replaced with ones with white and wood tones. The brand has also improved its body-shaming past with mannequins in extended sizes.
While exploring in-store changes, the brand is continuing to sharpen its portfolio. Currently, the brand operates 867, down from 1,143 locations in 2018, according to CNBC. As 26% of its stores are located within A-rated malls, the brand may be feeling sales pressure to break out into other location types, including off-mall strip centers.
See the full story at CNBC.