Ethan Goodman spends a lot of time thinking about the future in his role as Senior Vice President of Innovation with The Mars Agency. Check out his perspective on where voice shopping is headed, the future of search and how brands need to position themselves today.
Buzzfeed’s Tasty division has experienced meteoric growth in two and a half years and there is even more ahead as Tasty’s exuberant General Manager Ashley McCollum explained in her Summit keynote presentation and this video interview.
Walmart Vice President of Marketing and Customer Experience Jamie Sohosky was among the inductees into the Shopper Marketing Hall of Fame. Following a gala event at Summit she spoke with Retail Leader.
“Crushing it with Amazon,” was the title of Clavis Insight Chief Marketing Officer Danny Silverman’s presentation at Summit. Check out his views on how companies can grow with Amazon and also avoid being “CRAPed” by the company.
The new battleground for growth is shifting to voice assistants, according to Google’s Head of Retail Ted Souder. In his closing keynote as Summit, the Chicago-based exec talked about the digital transition, how to fail and what a guy from Google asks Google.
The artful application of “nudging,” long used in physical retail, is the key to unlock digital growth as well, according to Scott Young, Global CEO of the shopper marketing and insights firm PRS IN VIVO. Young knows what makes shoppers tick and why we’re irrational beings.
For brands to grow they must understand their core values, take a stand and become a force for good, according to Path to Purchase Summit keynote speaker Jamie Kieffer, Managing Director of Client Strategy with Edelman.