Promotional waste and flawed thinking about dynamic pricing are killing retailer profits. Cheryl Sullivan, Chief Marketing and Strategy Officer with Revionics, makes sense of the situation and what to do next.
Artificial intelligence was everywhere at the NRF Big Show, but if it’s not informing product strategy and driving sustainable, profitable revenue what good is it? Sy Fahimi, SVP of Product Strategy at Symphony RetailAI, describes how AI is changing retail for the better.
Walmart Vice President of Marketing and Customer Experience Jamie Sohosky was among the inductees into the Shopper Marketing Hall of Fame. Following a gala event at Summit she spoke with Retail Leader.
Ethan Goodman spends a lot of time thinking about the future in his role as Senior Vice President of Innovation with The Mars Agency. Check out his perspective on where voice shopping is headed, the future of search and how brands need to position themselves today.
Albertson’s Vice President of Digital Partnerships and Shopper Marketing Karen Sales was among the 2018 inductees into the Shopper Marketing Hall of Fame. The industry veteran built a shopper marketing team at Albertsons’ following the merger with Safeway and now her sites are trained on new growth opportunities.
Buzzfeed’s Tasty division has experienced meteoric growth in two and a half years and there is even more ahead as Tasty’s exuberant General Manager Ashley McCollum explained in her Summit keynote presentation and this video interview.
Beautiful stores and well-trained employees will take a retailer only so far. True advantage is gained with secure, reliable, interconnected and always on systems capable of handling the massive data requirements shoppers’ expectations are placing on retailers.