Vitamin Shoppe Appoints Pier 1 Vet CFO

Vitamin Shoppe Appoints Pier 1 Vet CFO
Laura Coffey, the new CFO for The Vitamin Shoppe

The Vitamin Shoppe, based in Secaucus, New Jersey, has appointed Laura Coffey EVP and CFO. In her new position, she will oversee corporate finance, financial planning and analysis, risk management, accounting, internal audits, tax, and real estate.

Coffey has deep financial expertise combined with broad experience across key retail operations. She has held leadership roles in finance, accounting, strategic planning, e-commerce, merchandise planning, inventory management and business development.

During a 23-year career at Fort Worth, Texas-based Pier 1 Imports Inc., Coffey held a series of roles of increasing responsibility, including EVP, interim CFO; EVP, e-commerce and business development; EVP, merchandise planning and allocations; and SVP, finance, serving as the company's principal accounting officer. During her tenure at the company, Coffey led the effort to restructure the finance organization and the forecasting and reporting processes during a time of intense market scrutiny and changing business dynamics. In addition, she led the launch and growth of and a multiyear road map to develop the company's omnichannel initiatives.

Coffey is a licensed CPA and has extensive SEC and corporate governance experience. She will report to The Vitamin Shoppe CEO Sharon Leite.

“As The Vitamin Shoppe continues on our mission to become the premiere destination for trusted health-and-wellness solutions, I am thrilled to welcome a CFO of Laura's caliber to our leadership team,” Leite said. “She is the rare CFO who has depth of experience across financial management as well as omnichannel operations, digital transformation and inventory management. I'm confident her experience and expertise managing complex financial organizations, grounded in an exceptional knowledge of retail strategy, will guide the effective allocation of resources to drive strong financial performance.”