The Vitamin Shoppe leverages 'Silicon Valley Thinking'

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The Vitamin Shoppe leverages 'Silicon Valley Thinking'

By Gina Acosta - 08/15/2017

The wellness retailer is launching a subscription box service it’s calling "Spark Auto Delivery."

The retailer of nutritional products says it has collaborated with Liquid Agency, a branding firm focused on creating holistic and innovative brand experiences, to design a service that offers more savings, convenience and rewards to The Vitamin Shoppe's customers, while also enhancing their shopping experience.

The move represents The Vitamin Shoppe's answer to retailers' digital innovations, such as Amazon's private-label supplements and subscriptions as part of its Prime-exclusive Elements line.

"In a world where Amazon is challenging the retail norms, we employed Silicon Valley Thinking to design a subscription service experience for The Vitamin Shoppe that other retailers simply cannot replicate—by leveraging brand equities that are unique only to The Vitamin Shoppe and their customers," says Dennis Hahn, Chief Strategy Officer at Liquid Agency.

By subscribing to Spark Auto Delivery, customers will receive 10 percent off of more than 1,000 participating products, better prices, double Healthy Awards points, and free shipping in the continental United States. Subscribers will also enjoy convenient benefits such as flexible delivery, allowing customers to choose their own product shipping schedule, and hassle-free returns in-store and online.

"While the concept of auto delivery is not new to the industry, we have created a consumer-first subscription service that combines convenience and savings with engaging experiences," says John Hnanicek, Chief Customer Innovation and Technology Officer at The Vitamin Shoppe. "With Spark, we are enhancing our customer's journey from product discovery to delivery by incorporating personalized elements and interactions designed just for them."

Additional Spark perks include complimentary, virtual wellness consultations with certified nutritionists and customized transformation plans (#GOALGETTERS), to further help members achieve their personal goals. Subscribers will also experience the surprise and delight of discovery, delivered, when they receive a complimentary personalized sample box—four times a year—to help introduce them to new, innovative products and promotions that may be of interest.