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06/09/2021

Walmart Adds Rx Savings Program to Rival Amazon

Walmart has launched a new Walmart+ Rx program that offers savings on some of the most commonly prescribed medications.
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The program is available for members of Walmart+ and includes medications for heart health, mental health, allergies and diabetes management, as well as antibiotics, Drug Store News reported. Members in the program receive a pharmacy savings card, discounts on e-prescriptions and more. Members in Walmart+ receive free delivery from stores, offering same-day delivery with in-store prices, and fuel discounts at roughly 2,000 Walmart, Sam’s Club, Murphy USA and Murphy Express stations.

Executive Summary

The new medication savings program comes after Walmart added its Walmart+ offering to customers to rival Amazon Prime. Both retailers have continually stepped further into the health care space over the last several years. Walmart+ membership costs $98 for a year or $12.95 per month, just below Amazon’s $12.99 per month cost for its Prime membership. With more membership benefits being added, it’s clear Walmart is working to entice Prime customers to its new programs. 

 

Amazon also offers its Prime members an Rx savings program, Prime Rx. In announcing its new Walmart+ Rx program, the Bentonville, Arkansas-based retailer also noted its existing $4 prescription medications program, which has been around since 2006, will continue to be offered regardless of Walmart+ membership.

Exec summary

“With Walmart+ Rx for less, we’re providing incredible value to Walmart+ members on the prescriptions they rely on most,” said Dr. Cheryl Pegus, executive vice president of health and wellness for Walmart U.S. “When you consider the frequency with which many prescriptions are filled, the importance of medication adherence and the ease of multiple fulfilment options, we can make it easier for someone to manage their medical conditions. As a company, we’re on a journey to make health care more accessible and affordable with our pharmacists providing their clinical expertise to our customers.”

See the full story at Drug Store News.