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10/19/2021

Walmart Announces Black Friday Plans

Walmart is bringing back its month-long holiday shopping promotion, Black Friday Deals for Days.
Walmart store

The second-annual Black Friday promotion spreads out savings to three events throughout November. Each event begins online at Walmart.com, with the same deals in Walmart stores. Walmart+ members will have early access to the Black Friday events throughout the month and be able to shop the deals four hours earlier than the scheduled start time for all three events.

Walmart introduced its Walmart+ program during the pandemic, offering free delivery and other perks to members. The program was seen as a means to counter Amazon’s popular Prime membership program.

Walmart is not alone in the calendar creep around Black Friday, the busiest shopping day in the U.S. Major retailers, such as Target, have announced deals and promotions much earlier in the shopping season.

“Our customers count on us to deliver an amazing Black Friday experience with the best prices year after year, and this year we’re making it even bigger and better with more ways to shop and more of every item,” Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said in a statement. “The team has worked hard to prepare for another outstanding holiday season, and no matter how or where our customers choose to shop — from the shelf in a store, ordering online and picking it up curbside or having it delivered to their front door — they can depend on us for a safe and convenient shopping experience.”

The first Black Friday event runs Nov. 3-5, with deals on toys and electronics. Event No. 2 (Nov. 10-12) covers apparel, home goods, hardlines and more, while event No. 3 will offer the “biggest, best savings of the season,” Walmart said.