Walmart makes major meal kit score
Walmart's Jet division has just tapped Blue Apron to offer an assortment of its meal kits for purchase on Jet’s online and mobile platforms.
Beginning this week, millions of households across most of New York City, as well as Jersey City and Hoboken, can access Blue Apron through same-day or next-day delivery via Jet’s City Grocery offering.
“Teaming up with Jet enables us to dynamically serve the lifestyle of metropolitan consumers, who will now be able to conveniently fill up their online shopping carts with high quality Blue Apron meals that can be cooked in 30 minutes or less while shopping for other everyday needs,” said Brad Dickerson, Blue Apron CEO. “This exciting launch is another step forward in our channel expansion strategy and reflects the strength of the capabilities we are developing to readily support a variety of opportunities to broaden our access to consumers.”
As a priority partner in Jet’s newly-launched City Grocery offering, Blue Apron will have a dedicated branded experience featuring a rotating selection of two-serving recipes specifically designed to serve the Jet customer.
The announcement comes on the heels of Jet’s new relaunch offering consumers a tailored experience, unique assortment and differentiated service. As part of the relaunch, Jet introduced its new City Grocery experience which offers consumers in most of New York City 3-hour scheduled delivery windows for groceries, everyday essentials and other select merchandise. With this new delivery option, consumers will have the ability to order and receive a selection of Blue Apron meal kits on-demand.
“We are thrilled to be the first e-commerce retailer to offer the Blue Apron on-demand kits as part of the newly launched Jet City Grocery experience,” said Simon Belsham, Jet President. “The Blue Apron on-demand kits give our urban customers a convenient and enjoyable way to prepare home-cooked meals for their family. A crucial part of Jet’s strategy is to provide valuable services that seamlessly integrate into people’s daily lives, and Blue Apron is a great example of this.”
The first Blue Apron meals that will be offered on Jet.com are:
- Seared Steaks & Peperonata with Fregola Sarda Pasta & Grana Padano Cheese (2 servings, 28 oz) $22.99
- Dukkah-Spiced Beef & Couscous with Tahini-Dressed Broccoli (2 servings, 41 oz.) $20.99
- Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine Rice (2 servings, 32 oz.) $18.99
- Italian Farro Bowl with Roasted Vegetables & Mozzarella (2 servings, 32 oz.) $16.99
Launched in 2015 and acquired by Walmart for $3.3B in 2016, Jet aims to be the shopping destination for city consumers. With a tailored experience, unique assortment and differentiated service offered across key categories of Grocery, Home, Fashion, Beauty and Electronics, most New York City consumers can receive scheduled same-day and next-day delivery of local and leading brands, getting all of their shopping essentials in one place.