Walmart is taking a page from Ikea by tapping an executive from another industry to serve as its newly created chief creative officer. Jean Batthanny is taking on head of creative for the retailer after serving as vice president of global creative at Disney Parks’ in-house marketing agency, Yellow Shoes.
In her new role, Bathanny will lead “the vision for consumer centric communications across all channels” and collaborate to develop innovative marketing across consumer touch points, according to LinkedIn. The news was first reported by Ad Age.
Furniture retailer Ikea also recently tapped an advertising executive for a newly created role of chief creative officer, revealing a strategy of bringing in outside industry voices to bring together formerly siloed areas of the business. The move for Walmart comes as the retailer aims to increase entertainment to its shopping, according to Ad Age.
Batthany will work remotely from L.A. and travel between New York, San Francisco and Bentonville, Arkansas, where Walmart is headquartered. She will report to Chief Marketing Officer William White.
In addition to Batthany’s hiring, Walmart also named Courtney Carlson as senior VP of category marketing. She was formerly the head of North American marketing at Under Armour.