Walmart, Verizon Media Team Again on Holiday Campaign
Walmart and Verizon Media have once more rolled out a joint holiday campaign. 30 Days of Savings is an expanded commerce content series featuring shoppable gift guides, tips for how to navigate the holidays amid the pandemic, and a month-long chance to save on hundreds of Walmart products.
According to Verizon Media’s first-party research, shoppers will be more intentional about spending money. The 30 Days of Savings campaign aims to help shoppers through the holiday season by enabling them to find the right gifts, recipe ideas and party-planning advice, all while saving time and money. The 2020 effort is an expansion of Verizon Media-owned Yahoo’s inaugural 2019 holiday campaign and reflects the companies’ growing partnership.
“We’re excited to work with Verizon yet again to find new and interesting ways to help our customers feel inspired, purchase the gifts they are looking for at a price that fits in their budget and in a way that gives them back more time in their day,” noted Jill Toscano, VP, marketing at Bentonville, Arkansas-based Walmart.
“We’re proud to partner again with Walmart this holiday season, and hope this can provide inspiration during a time we know will be very different to us this year,” said Guru Gowrappan, CEO of Boston-based Verizon Media, a division of New York-based Verizon Communications Inc. “Millions of people come to Verizon Media every day for trusted content, connections and commerce, and we hope this provides a seamless experience for consumers this holiday.”
All month long, Verizon Media properties such as Yahoo, HuffPost, TechCrunch, In The Know, Engadget and RYOT Studios will help consumers find what they need for the festive season through new commerce content. Readers will also get a first look at hundreds of Walmart products in the electronics, fashion, beauty, toy and appliance categories, among others.
Campaign components include:
- Gift Guides: Verizon Media’s portfolio of brands will create custom commerce gift guides with shoppable articles and interactive videos that enable users to easily transact and click through to purchase. The guides will give audiences ideas on how to choose the best gifts for family members and friends.
- Custom Tool Kit: Yahoo Life, In The Know, Huffpost and RYOT Studios have created “You’ve Got This Holiday,” a special tool consisting of 20 videos, custom articles and content on topics like recipes, hosting, family food-centered moments, and how to celebrate the season amid the pandemic and other issues unique to 2020. The editorial content is aggregated on Yahoo Life.
- Yahoo Shopping Hub: Consumers can go to an online 30 Days of Saving hub hosting all of the campaign’s affiliate content and daily articles, giving holiday shoppers an accessible, one-stop destination.
Verizon Media offers advertisers the ability to reach nearly 900 million consumers across its brands. The company has also redesigned apps such Yahoo Mail to focus on deals, transactions and rewards to better respond to user shopping habits, and recently introduced a new Groceries by Walmart feature on the mail app.
Walmart Inc. operates 11,500 stores under 56 banners in 27 countries, and e-commerce websites.