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Wilson Upper East Side
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11/09/2022
RL Pro Exclusive

Wilson Scores with Physical Stores

Elizabeth Christenson
Editor, Retail Leader Pro
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Pro Tip: In the post-pandemic retail economy, creating physical spaces for brands to interact with their consumers is growing in importance. Physical retail allows for broader customer acquisition and enhanced brand immersion and storytelling, which deepens engagement and  helps brands capitalize on lasting habits created during the pandemic.

Renowned sports brand Wilson Sporting Goods’ history dates back more than 100 years. The brand caters to racquet sports, baseball, softball, football, basketball, volleyball, soccer and golf players with merchandise ranging from sports equipment to  apparel, footwear and accessories.

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