Your third-party delivery company soon will be your technical solution provider
Third-party delivery platforms have transformed essential retail during the past few years, and they have changed the landscape of how consumers source groceries and other CPG categories. Services like Instacart, DoorDash and Shipt built their businesses on taking the guesswork out of click and collect in retail, and the personal shopping element brought the digital experience to life in stores.
But, as we know to be true in retail, these businesses also have had to evolve in order to keep pace with changes in curbside and buy-online, pickup in-store (BOPIS) and find growth in a saturated market. Instacart recently announced it would phase out additional personal shoppers at some grocery chains as grocery supplies bring those pick-and-pack efforts in house. This trend is a continuation of a larger solution as the company rolled out Partner Pick a few years ago in order to create efficiencies and cement themselves as more of a technology solution provider instead of a full-service grocery delivery platform.